How It Works
From Stranger to Customer in 22 Days — Here's Exactly How.
The Community Flywheel
Four steps. One compounding engine.
01
Collaborate on Content
Co-create with local ambassadors, influencers, partners. Build trust before first touch.
02
Inside Outreach Motion
Run the 22-day email, phone, LinkedIn cadence across the local prospect list. Prime for the ask.
03
Field Marketing On-Site
Local rep gathers contacts, builds relationships, closes at community touchpoints.
04
Signature Event
Quarterly event drives prospects through your door. Face-to-face = conversion.
Then the wheel resets. Follow-ups, referrals, testimonials, and quarterly outreach feed the next cycle.
The Cadence
The 22-Day Warm-Up
18 touches. 4 channels. Engineered for how people actually buy.
Day 1
📧
Email
Personalized intro
Day 3
📧💼
Email + LinkedIn
LinkedIn connection request
Day 5
📞
Phone
First call — introduce upcoming event
Day 7
📧
Email
Event invite with exclusive offer
Day 10
📞
Phone
Second call — confirm interest
Day 12
💼
LinkedIn
Engagement on prospect's content
Day 14
🚪
Door-to-Door
In-person visit #1 — hand-delivered invite
Day 16
📧
Email
Reminder + social proof
Day 18
📞
Phone
Final call — last chance to RSVP
Day 20
💼
LinkedIn
Personal note from manager
Day 22
🎉
Signature Event
In-person experience at your location
Reaching prospects takes 15–20 touchpoints to start a conversation. This cadence is engineered for how people actually buy.